Burj Al Arab Amenities Packaging Design

I just wanted to share one of the nicest projects I got a chance to work on over the last few months. I had the privilege to work on redesigning Burj Al Arab’s Minibar and Amenities Packaging. For people who don’t know, Burj Al Arab is an iconic seven star luxury hotel in Dubai, United Arab Emirates. It is managed by the Jumeirah Group and is the world’s 3rd tallest hotel.

The client has requested a redesign of their current minibar and amenities packaging so since I haven’t set foot to Burj Al Arab, the first thing I did was to do my research and look for the hotel’s interior.

I found out that hotel’s interior has an opulent  and exuberant colour scheme which also involves lots of patterns. It’s like entering a kaleidoscope. 

Based on the colours and patterns, here’s what I came up with and happy to say that the concept was approved and now under production. 🙂


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Kebabz and Bunz Branding: My First Take on a Fastfood Branding and Identity

Sometime during the last quarter of 2013, I was referred by a friend to take on a re-branding of an Emirati owned food stall. Their business has been on for 2 years until they have realized that they needed some spice to their marketing so they felt the need to rebrand.

This was their old branding:

I can’t say that it was bad but I can’t say that it’s that good either.

Continue “Kebabz and Bunz Branding: My First Take on a Fastfood Branding and Identity”

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Paula Film and Photography Branding

Recently i was commissioned by a photographer here in Dubai  Paula  to do her personal branding which includes her logo, website etc. The client design brief was this:

Come up with a branding that represents her style: fun and quirky yet simple and sincere. She does photoshoots related to fashion and lifestyle, corporate and events, kids and families and life documentaries. She likes to incorporate a camera symbol and she likes pastel colors.

The initial stage of the project was developing the logo. Developing the logo design concept is where creativity comes into play. Based on her design brief, some research, this is where I let my ideas run wild. This is where conceptualization takes place. You also have to consider the target audience by the way. I brainstormed and sketched down my ideas (see first picture, i’m no picasso so don’t judge) and then experimented with them on my computer. Here are my first drafts:


Pastel colors symbolizes sincerity. I believe that specific grouping of colors can make you feel happy which is why I chose peach and teal.  It’s subtle. It’s fun yet very relaxed. Then I chose some playful typefaces combined with a serif to balance it. As requested by the client, there needs to be a camera on the logo but I had to come up with an idea of how to make it cool and hip.

Her initial comment was that she love the color combinations. She loves how the layout of the 3rd logo was done. She likes the snowflakes detail of the 5th logo but she likes the first logo the most because of its simplicity but shes not sure with the camera icon i did. From these comments, she asked me to come up with another design which incorporates all that she wanted on the first drafts. It was quite tough but I enjoy doing these kind of logos so  I didn’t mind at all. Also note that combining typefaces is pretty crucial here. You should put into consideration that no matter what typeface you use, it should always be balanced.

Then put it into illustrator:

Then more comments from Paula, more tweaks until I came up with the final output.


Tadaaaaaaa! :)) Simiplicity is the key! The simpler a logo is, the more memorable and adaptable it is.

We’re still in the process of finalizing the website (I did everything from layout to coding! :) ) but it’s live, you may check it out here.

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Club Epicure Branding

A few months ago, i was tasked to do the branding of a loyalty programme called Club Epicure.  It took me almost 2 months to finish this because of the never ending back and forth between the hotel directors and me. I got yelled at a couple of times but I had fun though and I learned a lot during the process. I learned how to deal with Chinese printing companies. I learned how to do the printing specifications for each artwork properly. I learned how to do the copy writing in Chinese characters haha and I learned how google translate can help you big time for projects like these.

The client wants a very minimalist design. It’s a Chinese brand so it needs to attract mostly people from the Asian region. I’m Asian, so I basically already had an idea of what colors to use.  I chose oriental colors like Red and Blue. I also chose Golden and Silver Pantone to match. The client also wanted to use a a neutral color so I opted for a gradient flesh to brown.

I designed everything from logo down to website. The client loved the website most.

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