A few months ago, i was tasked to do the branding of a loyalty programme called Club Epicure. It took me almost 2 months to finish this because of the never ending back and forth between the hotel directors and me. I got yelled at a couple of times but I had fun though and I learned a lot during the process. I learned how to deal with Chinese printing companies. I learned how to do the printing specifications for each artwork properly. I learned how to do the copy writing in Chinese characters haha and I learned how google translate can help you big time for projects like these.
The client wants a very minimalist design. It’s a Chinese brand so it needs to attract mostly people from the Asian region. I’m Asian, so I basically already had an idea of what colors to use. I chose oriental colors like Red and Blue. I also chose Golden and Silver Pantone to match. The client also wanted to use a a neutral color so I opted for a gradient flesh to brown.
I designed everything from logo down to website. The client loved the website most.